AP English
Mrs. Gazso
September 22, 2014
IPhone 5S
In the Apple advertisement for the IPhone 5S , the emotions of happiness and excitement are used to make the viewer want the product. The commercial shows the phone being able to do a verity of artistic, athletic and helpful things to inspire the view while making them feel like the product is very helpful. The video uses the images of a a helpful and useful phone to make you think that this gadget is something that you need in your life and will use all the time. The positive music and gradually upbeat pace of the video provide an atmosphere in which the product looks like a wonderful, positive addition to anyone's life that will make everything very simple. This is appealing to the viewers who are shown such an easy-to-use and versatile product that applies to the aspects of everyday life making life a fun-filled, simple thing.
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