Maggie Ahern
September 22, 2014
AP English week 2
Advertisement
and Pathos
Advertisement: GoldieBlox & Rube Goldberg "Princess
Machine" (YouTube: https://www.youtube.com/watch?v=IIGyVa5Xftw)
GoldieBlox is a toy marketed
towards young girls to introduce them to engineering at an early age. The
specific video that I watched focused on three little girls and a Rube Goldberg
machine they built that goes all the way around their house until it finally
comes back to change the channel on their television. The emotion that this
advertisement brings the surface is a sense of wonder because the machine is
fantastic in it design and all that it does. Another emotion that comes to mind
is a sense of empowerment. The commercial is designed to make girls feel as if
they can do anything (even become an engineer), and this message really comes
across well in the commercial. Lastly, I felt happy when watching this because
the girls look like they are having so much fun and the colors used on the
machine are all so bright and girly.
I will readily admit that the marketers for Goldie Blox have been enormously successful in their ad campaigns -- as Ava received her first Goldie Blox set for Christmas. They do a great job in appealing to desire for empowerment in girls!
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