In his speech “Take
Down This Wall”, Ronald Reagan persuasively uses arguments based on character
to establish his credibility as a champion of democracy, arguments based on logic
to substantiate his summons, and appeals to emotion to solidify his alliance to
the values of Berliners and to freedom, in his call on Gorbachev to dismantle the Berlin Wall, advance peace, and promote
openness in Berlin.
The opening of
Reagan’s speech is characterized by his appeals to the cultural and social
values of Berliners, their enduring sense of alliance to Americans, and their
understanding of Reagan’s vindication of democracy, all of which are purposed
to gain the audience’s conviction. Reagan employs ethos in legitimizing his
role as a speaker when he claims it is his “duty to speak, in this place, of
freedom”, which further emphasizes his solidarity with the interests of
Berliners. In addition, Reagan buys the approval of the audience by acknowledging and flattering the distinguishing characteristics of Berliners and their
resilience in the face of Soviet incursion. These comments also serve to boost
his credibility, since they reveal he is knowledgeable about events in Berlin
from the perspective of Berliners. Finally, they resonate emotionally with the audience, since Reagan
frames his case for liberty in terms of the personal values intimate to each
Berliner. Not only does Reagan appeal to “Berliner Herz, Berliner Humor, und
Berliner Schnauze” in defining these values as those that enabled Berlin to
prevail over Soviet aggression, but he also extols the “message of hope” and
the “message of triumph” manifested despite, or perhaps in spite of, the wall.
These appeals further elicit pride and confidence from Berliners, and also
bolster the closeness with which they hold these values. Reagan’s refutation of
Soviet Communism and argument for political and economic freedom employ
inductive reasoning: Reagan draws the conclusion that “freedom leads to
prosperity” by mentioning factual examples that testify to the Wirtschaftswunder.
Furthermore, Reagan’s mention of the freedom fostered by the Marshall Plan not
only appeals to reason, but also supports the alliance between Berliners and
Americans, thus appealing to the Berliners’ association of American diplomacy
with the extension of freedom.
After he establishes credibility,
strikes an emotional chord with his audience of Berliners, and frames the main
points of his argument using reasoning, Reagan makes three demands of the Soviet
Union and its leader. In the line most remembered in history, Reagan calls for
Gorbachev to “tear down this wall!” Reagan establishes a logical pathway for
this line in the preceding two paragraphs, in which he discusses the purported
“openness” evolving in the Soviet Union and nominates the dismantling of the
wall as the best true measure of whether this openness is real. Similarly, the
involved discussion about the arms reduction treaty then under negotiation is
also handled with straightforward logical rhetoric. Reagan’s final plea to
Gorbachev is an emotional appeal to “bring the Eastern and Western parts of the
city together” through various international meetings, sporting events, and
cultural exchanges.
Reagan’s Berlin Wall speech concludes
with arguments steeped in pathos as he entreats a population that he
characterizes as resilient and tough to look to the future with an unshakeable
faith in unity being restored to their city and country. Reagan eulogizes the
love and worship characteristic of Berliners, issuing an appeal to their
emotions by claiming that despite the callous nature of the totalitarian world,
their love and worship cannot be muffled. Before he closes, Reagan invokes
truth and faith in quoting a scrawled graffito stating “Beliefs become
reality”. Following this allusion, Reagan uses anaphora to underscore the fragile
makeup of the wall in its inability to withstand faith, truth, and freedom.
This rhetorical device is a final move that draws on the feelings of the
audience to prove to Berliners that their strength of character and of mind are
powerful enough alone to topple the wall, regardless of the outcome of
Gorbachev’s decision.